Evaluation Question 3

What have you learned from your audience feedback?

After our focus group session, we found out that our intended target audience was slightly different to the audience we originally intended to target.

Our original target audience:

• 16-24 year olds 
• University Students
• Male & Female
• Fans of pop/dance music
• Regular clubbers
• Quite musically relevant and aware

These are examples of filled in questionnaires which we found particuarly useful when analyising the feedback.

Group 4 Questionnaire Answers Group 4 Questionnaire Answers 2

One lunchtime, we got together a group of 9 people in the media block to show them all the three texts we produced. Here is a video of our focus group watching the video and looking at the website and album cover. We decided to make our focus group a mix of males and females aged 17-18 , and we also made sure that they had different music tastes, so that we could see if our video had a wider appeal than just fans of the dance genre.

We then interviewed two members of the focus group, so that we could ask them questions in more detail and find out face to face about their response to all three tasks.

After our focus group session, we then sat down as a group and looked over the feedback we'd received to find out what they thought of the three texts and to see if we were successful in creating realistic and professional looking final products.

To summarise, these are the key things we learnt from our audience feedback:

Music Video:

• The theme the majority of the focus group felt our video encouraged and utilised was 'feel good' fun and happiness. Most of them found the video funny, especially the Gregg's sequence and the tube section of the video.
• However, it seems that they also thought the video was targeted at a younger audience than themselves, perhaps the 10-15 age range instead of the 17-21 target audience we had originally intended the video to be targeted at. This is probably down to the childish nature of the panda, and if we had instead had a more conventional setting, such as a club which the panda visited it may have appealed to a more university based audience.
• Although our target audience was aimed a little high, we did still want to make the video family friendly, and still hold appeal to children, as they were our secondary audience. The quirky and unique aspect of the video seems to appeal to both our target audience and younger people, as seen from the positive reviews from our focus group.
• The main bit of negative feedback for the video was that the artist, Absynth was not included which they may have found puzzling for a debut artist (especially as her personality isn't revealed unless they look on the website) and some of the focus group suggested she should have had a cameo in the video, which retrospectively would have been a good idea. 
• However, when talking to just two members of the focus group individually, they said that not having Absnyth in the video created an enigma and would encourage the audience to research her, and visit the website which is what we wanted.
• Overall we had positive reviews for the video with an average rating of 7/8

Website:

• We again had positive feedback on the website with an average rating of 8, with the focus group responding that it looked professional.
• Some of the audience had an issue with the song automatic playing when you enter the website, and that perhaps there should be a volume option on the player, rather than just on and off switches.
• They also suggested having multiple tracks available rather than just the repetition of the debut single.
• The focus group were all able to find out 3 facts about Absynth easily, from the website which shows it's easy to navigate and find any information they want which is especially important as we don't give anything away in the video.

Album Cover:

• Again, the overall consensus was that it looked really professional and that they could imagine it being sold among real products, with an average rating of 8/9.
• However, the one main problem they seemed to have was with the text and colour of the title 'Freewired'. They said it was too dark and a little difficult to read. Narishma and myself, when working on the album cover had a problem deciding on the colour and placement of the text, making it work with the cover photo. In the end we perhaps made the wrong decision by making it black, but this is something to take into consideration and change if we were to make the cover again.

After looking at our audience feedback I am really pleased with how our target audience viewed our three texts, and we had an average of 7/8/9 in every one. The main thing we learnt was that the video was aimed at a younger audience than we originally intended to market our artist to, but this is something that we take into consideration.