Audience Research

Our target audience is 16-24 year olds and so I decided to do some research into that age range to find out how we could most effectively target our audience. These tables (from this site) show the sort of sites young people use, and as Web 2.0 is incredibly popular among our target audience I felt it was necessary to find these figures out.

I also found out that 'A new survey from communications regulator Ofcom says that 16-24 year-olds value their mobile phones and the web more than television, and that under-13s are flouting Facebook's rules by setting up accounts.' This shows that in order to appeal to our audience we need to include a viral aspect to our video (hence the Panda & dance routine). Everything is moving online utilising Web 2.0 and this was extremely useful when planning our video, website and album cover.