Evaluation Question 1

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?


This is a video of us discussing all the ways we feel each of the products challenge, use and develop conventions. We reference real media texts, as well as using Vernallis & Goodwin's theories to help enable and further our analysis. We analysed our three products in terms of dance genre in order to compare as closely as possible. I have also included short summaries underneath the video's to reiterate the key points we talked about.

Music Video:

These are the key conventions of dance genre music videos:

• Don't feature the artist
• Emphasis on partying - having fun
• Range of shot types - close ups, extreme long shots, establishing shots etc.
• Sexualisation of the female body

The key videos we looked at for inspiration when making our own are Paradise by Coldplay and Da Funk by Daft Punk. Both these videos feature a person dressed up as an animal, and they bring the absurd into reality which is something we really wanted to explore. We used these as intertextual references in our video, especially the train sequence in Paradise.

As shown here we wanted to include a set of similar shots to those in the Coldplay video, and as our favourite part of their video was the train sequence, this was the part we really wanted to recreate. We also managed to use a similar colour grading style, leaving the colours quite natural and realistic, to not make the video appear too glossy or staged.

Website

These are the main two websites we used for inspiration when creating our own. The main influence we drew from both of these websites is the dark colour scheme, and the featured news section at the top of Nero's. The other main thing we drew from them is the simple, easy navigation bar at the top.

Album Cover

As there aren't many female DJ's around, it was difficult to draw inspiration from their album covers. However, as our song crossed over into the pop genre, we decided to look at female pop solo artists, as well as some male DJ's for inspiration. We combined the two genre's conventions, by having the close up of the artist, but then the headphones were very obvious on the front cover, signifying Absynth's love of music, and that we're not just selling the artist (like many pop albums).