Initial Track Selection/Video Ideas

After our first meeting as a group (consisting of Sam, Alex, Narishma and myself) we decided on two different ideas to develop, Kasabian - Fast Fuse, and Craig David - Signed Sealed Delivered. We talked over our ideas and these seemed to be the best fitting to our group.

The first is a song by the Indie-Rock band Kasabian. For this idea, we thought about having a dual narrative, with a performance in a studio, and then the main singer perhaps walking or running along a street. The performance would have to be aggressive, as the lyrics repeatedly mention 'just a city to abuse' and to pull the song off, a strong performance from the main singer would be crucial. We also thought about the video being black and white to fit with the genre and to make the performance more powerful and striking. I also thought perhaps of having inter-cutting shots of things being smashed to add to the element of 'abuse' without taking it too far.

For Signed, Sealed, Delivered we had a contrasting idea, with the singer looking more retro and mo-town, although presented in a modern way. We were thinking of the guy being dressed in a sharp suit, with iconic motifs such as an old-fashioned radio, microphone and setting. The song is really upbeat and happy, and so the idea was to have a guy following a girl down a road (or in a studio) and she ignores him as he tries different tactics to get her attention. The idea is very light hearted and fun to signify the music. We were also thinking about having group shots of people celebrating in the streets but there would obviously then be practicality issues with reliability etc.

After talking to our teacher we evaluated the negatives of each idea and whether or not we'll be able to make it work successfully:

Fast Fuse;

Although there are good changes in music tempo allowing us to vary our editing and the performance could be really effective if we amplify everything to make it bold and impacting,

The negatives are:

• The video will greatly rely on a strong performance
• The genre has already been used before by quite a few groups
• How will we be able to widen the audience/change the audience from Kasabian's existing target audience to make our band different? How will we make our band unique?

Signed, Sealed, Delivered;

This idea would be easier to make our own, as we are taking old and making it new meaning there are less artists to be similar to and it brings something new and fresh to the market.

The negatives are:

• It will be difficult to find someone to play the male singer as he has a distinctive voice and most people wouldn't look right lip-syncing to this song
• As the song is so happy, it almost requires a lot of people to be involved which would cause many issues when shooting
• The music doesn't have enough change - it's all very one pace and one style rather than changing throughout which makes editing harder and potentially could make it more boring.

In the end we decided to go forward with the Kasabian song as we feel it is more workable, but first we have to come up with a viable image to market them with as there is the worry of making them too similar to the artists already in the industry.