Due to the introduction of the ever developing Web 2.0 the way music is consumed has drastically changed in the past 10 years. Now that portable devices are incredibly prominent in today's society, the way we consume music is far more technological and the audience is becoming more demanding to get music as fast as possible. However the main ways I think we consume music are:
- CD's
- Music channels on TV
- YouTube (or other video sites)
- Radio
- From our portable devices; Phone, IPod etc.
- Spotify
- ITunes
- Live performances; Festivals, Concerts etc.
What:
Audiences consume the song and video for a track as the two are often seen side by side, unless it's on the radio. They consume product and this is what is essential for the record company to produce. They also consume tour tickets and merchandise normally from the artists website.
Why:
People consume music for many reasons, following Uses & Gratifications, but it's consumed in great amounts every day. From this research site it appears that the main reasons people listen to music are:
- music as background noise
- for mood management
- social interaction
- as an enjoyable experience
- to reflect on the past
- musical participation
- for a distraction
It seems like why people use music depends on what audience group they're in. The older age groups seem to use it more for mood management or reflecting on the past, but younger age groups like it as a distraction or for social reasons.
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